Device Specific Redirects
Right now you can choose between mobile and desktop and if you choose both then visitors go to the same links regardless of device. It would be better to be able to make it so that if they are on mobile they go to one set of links and if they are on desktops they go to another set of links. That way you can still do both but you can still send them to links that are optimized better for that device. For example, if they are on desktop then they go for an offer where they have to enter extensive information but if they are on mobile the offer can be just entering a zip code or logging in with social media. It would be a great way to increase conversions.